good having a nice web site but how can they find it!
The dilemma with search engines is that only the first one or two
pages of returns they provide for keyword searches are ever viewed -
after that people rapidly lose interest. So, if potential customers
search for your product and your web site is down at number 245 then
they're simply never going to come across it - even if you're offering
the best deal around.
What Can You Do?
First of all you need to be realistic. For instance,
if you've decided that your keywords are to be 'fashion clothes'
and you're hoping to get your site to no.1 for this search term, then
you're not being realistic. Not only will there be thousands of other
sites competing for the same place, but many of them will be investing
large sums of money each month to try to ensure they're there and
Therefore the best thing to do is to refine that search term to
something much more specific. This obviously means less hits, but at
least when customers do type in this search term there's a much better
chance of them finding your site.
What We Do
We will always bear the above in mind when
constructing your site so that when search engines do index your new
web site they will register it as being very relevant to the specific
keyword phrase we want to concentrate on. It's important to try to get
this right from the start as it is much more difficult and takes
considerable time to re-adjust the site and get the search engines to
register the changes made.
In normal circumstances, if we're starting the site from scratch and
it hasn't previously been submitted or detected by the search engines,
then we would expect it to start appearing in returns in as little as
2-3 weeks. You can of course choose to pay for search engine listings
- which will get you indexed within 2-3 days, but won't normally make
any difference to the actual position you achieve.
What if I Don't Get a
Well, in some cases, because of overwhelming
competition, it realistically may never be possible to get well
placed. However, in most cases we should be able to do some tweaking
to your site to re-focus on other keywords. Your site would then be
re-submitted and we would see if that helped - although it can take up
to 8 weeks to register.
If we haven't designed your web site ourselves, but you'd like us to
try to help with your search engine placement, then we do offer a
service where we completely overhaul your site and make it as search
engine friendly as possible before re-submission.
We wouldn't dream of suggesting this is possible in every case - it
quite simply isn't - but we would guarantee to at least give your site
a good chance of success. Please contact
us for a quote.
There are some steps you can take yourself too - which we would advise
Is My Site Any Use
Without a Good Listing?
Remember that, if nothing else, your site is a fabulous color
brochure about your business which you can use to promote your
business in a variety of ways.
For instance, you may decide to take out a very small advert in a
prestigious magazine or newspaper - something which would be
unthinkable normally because of the size of the advert required and
the subsequent cost. But as you'd basically need to have not much more
than your web site address, this suddenly becomes very cost effective.
You can also include the web address in any correspondence you have -
emails or postal - as well as using it on any flyers you decide to
Another possibility is that, almost no matter what your business is,
you can virtually guarantee that someone will have constructed a
directory about the subject - providing links to relevant web sites
such as yours. You may need to pay them something to get the link, and
the effectiveness of such sites varies enormously, but it's certainly
worth a try.
So far, we've not had anyone saying that their web site hasn't been at
least of some help to them - most customers are happy with the
business it does provide, even if it hasn't made them into a
millionaire - yet!