Webs From Us

Web Solutions for Small Businesses

Scan-Able Content 

Scan-Able Web Content Example 

Look at the two versions of the same content, below. Ask yourself: which version would you be more likely to pay attention to if you came across it?

Version one (traditional text mode):
Who scans website text? A large majority of web users prefer scanning for main ideas over reading word-for-word. Nearly all fully literate users scan--and web users disproportionately tend to be fully literate. Even highly literate users who are inclined to read a page word-for-word, will scan it first to make sure it will repay their investment of reading time. Less-literate visitors (i.e., those for whom reading is a slow chore) cannot scan content because they simply cannot parse text (i.e., make sense of it) fast enough. Yet I firmly believe that scan-able content will usually be easier to read word-for-word than traditional writing. Scan-able content places important ideas first, so someone reading word-for-word will comprehend more even if he or she doesn't make it all the way to the end of the text. Scan-able content avoids superfluous niceties that would waste a slow reader's time.
 

Version two (scan-able mode especially for the web):

  • Who Scans Website Text? A large majority of web users prefer scanning for main ideas over reading word-for-word: 

  • Nearly all fully literate users scan--and web users disproportionately tend to be fully literate.  

  • Even highly literate users who are inclined to read a page word-for-word will scan it first to make sure it will repay their investment of reading time. 

  • Less-literate visitors (i.e., those for whom reading is a slow chore) cannot scan content because they simply cannot parse text (i.e., make sense of it) fast enough. Yet I firmly believe that scan-able content will usually be easier to read word-for-word than traditional text-style writing. 

  • Scan-able content places important ideas first, so someone reading word-for-word will develop greater comprehension even if he or she doesn't make it all the way to the end of the text.  

  • Scan-able content avoids superfluous niceties that would waste a slow reader's time. 

Which was more readable? 

Scan-able Web Content Structure:  

Sections and Lists

In the above example, the differences between version one and version two, which use the exact same text, are purely structural. There are other features of scan-able content, such as keywords, sentence structure, and word choice, but that's for another article. For now, just look at the powerful improvements in web content you can get simply from structural improvements, which take two basic forms: sections and lists. 

Sections.
Any web content longer than 250 words should be divided into sections based on main ideas, with each section having a descriptive heading. Even briefer content can be divided into sections, though most commonly; the simplest way to organize shorter content is with lists. Content over 500 words can put one or two sections each on separate web pages.
 

Lists.
Multiple facts, ideas, items, or any multiple anything that have any kind of logical relationship among each other should be placed in unordered (bulleted) or ordered (numbered) lists if they:

I'll Think you would agree To much content on a page can be to much.

Also remember the more graphics on a site takes longer to load the pages.