Scan-Able Web Content Example
Look
at the two versions of the same content, below. Ask yourself: which
version would you be more likely to pay attention to if you came
across it?
Version
one (traditional text mode):
Who scans website text? A large majority of web users prefer scanning
for main ideas over reading word-for-word. Nearly all fully literate
users scan--and web users disproportionately tend to be fully
literate. Even highly literate users who are inclined to read a page
word-for-word, will scan it first to make sure it will repay their
investment of reading time. Less-literate visitors (i.e., those for
whom reading is a slow chore) cannot scan content because they simply
cannot parse text (i.e., make sense of it) fast enough. Yet I firmly
believe that scan-able content will usually be easier to read
word-for-word than traditional writing. Scan-able content places
important ideas first, so someone reading word-for-word will
comprehend more even if he or she doesn't make it all the way to the
end of the text. Scan-able content avoids superfluous niceties that
would waste a slow reader's time.
Version
two (scan-able mode especially for the web):
-
Who
Scans Website Text? A large majority of web users prefer scanning
for main ideas over reading word-for-word:
-
Nearly
all fully literate users scan--and web users disproportionately
tend to be fully literate.
-
Even highly
literate users who are inclined to read a page word-for-word will
scan it first to make sure it will repay their investment of
reading time.
-
Less-literate
visitors (i.e., those for whom reading is a slow chore) cannot
scan content because they simply cannot parse text (i.e., make
sense of it) fast enough. Yet I firmly believe that scan-able
content will usually be easier to read word-for-word than
traditional text-style writing.
-
Scan-able
content places important ideas first, so someone reading
word-for-word will develop greater comprehension even if he or she
doesn't make it all the way to the end of the text.
-
Scan-able
content avoids superfluous niceties that would waste a slow
reader's time.
Which was more readable?
Scan-able
Web Content Structure:
Sections
and Lists:
In
the above example, the differences between version one and version
two, which use the exact same text, are purely structural. There are
other features of scan-able content, such as keywords, sentence
structure, and word choice, but that's for another article. For now,
just look at the powerful improvements in web content you can get
simply from structural improvements, which take two basic forms:
sections and lists.
Sections.
Any web content longer than 250 words should be divided into sections
based on main ideas, with each section having a descriptive heading.
Even briefer content can be divided into sections, though most
commonly; the simplest way to organize shorter content is with lists.
Content over 500 words can put one or two sections each on separate
web pages.
Lists.
Multiple facts, ideas, items, or any multiple anything that have any
kind of logical relationship among each other should be placed in
unordered (bulleted) or ordered (numbered) lists if they:
I'll
Think you would agree To much content on a page can be to much.
Also
remember the more graphics on a site takes longer to load the pages.
|